Huonon Äidin hyvä yhteisö

Huono Äiti – the top parenting influencer

Huono Äiti – Bad Mom is the biggest player in the Finnish social media, what comes to reaching women in age group 25-44 and especially mothers. Super results in content marketing have been reached with posting the Huono Ãiti trademark FB posts. They are witty, humor ladden, positive posts that are easy to relate to and thus also tempting to react to. FB posts can easily reach organically 50 000 – 300,000 individual women, with high levels of commitment.

People reached October 25 2018

Our website August 2018 monthly visitors – 157 340 unique visitors, 442 601 page views

Some examples

Cosmetics – 262 000 organic video views

Sleeping – 101 000 organic video views

Travels – 632 000 organic video views


Scandinavian home textiles

Food, superfood



Shoes for kids


For your sweet tooth




What our partners say:

”Adlibris likes Huono Äiti! Huono Äiti created a perfect campaign on KonMari -book for us. Sales exceeded our expectations by 100%. We will definitely continue our co-operation with Huono Äiti.”

– Adlibris Finland Oy, marketing manager Marjut Määttä




”I recommend.” – Delta Auto, Anssi Liukkonen, director, sales and marketing


Trends for 2019

96% of the people that discuss brands online do not follow those brands’ owned profiles. (Source: Brandwatch) Companies need to go beyond their own channels.

Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot)

Video marketing is a powerful tool that personalizes your brand and increases conversions. 68% of marketers have published video content on Facebook, and 70% of marketers plan to use Facebook Video this year (

Influencer marketing is going to continue to be a driving force for brands looking to grow their audience and improve sales through social media in 2019.

Huono Äiti Oy, Eteläesplanadi 2, Helsinki. Please contact Sari Helin, the owner of the Bad Mom Company by phone 040 830 2917 or, Thank you for your visit!